- Accelerate your business with Product Managers!
- How to take up social network efficiently?
- The "gamification", the new marketing Eldorado?
- New Venture Creation Entrepreneurship for the 21st Century - J. TIMMONS, S. SPINELLI, R. ADAMS
- Optimizing lead generation
- The B2B Social Media Book - K. BODNAR, J.L. COHEN
- Pricing an high tech product, one of the challenges of the product manager
- The Empathy Map
- The Product Managers Handbook - Linda GORCHELS
- Using twitter for competitive intelligence
- The profile of the innovator
- Measuring your Social Media ROI
- Surviving and prospering across the life cycle of your innovation – Crossing the Chasm
- Video interview - an effective marketing tool
- Intellectual property issues
- Inside the Tornado - Geoffrey A. MOORE
- Marketing of High-Technology Products & Innovations - J. MOHR, S.SENGUPTA, S. SLATER
- Maximizing Lead Generation - The complete guide for B2B marketers - Ruth P. STEVENS
- Business Intelligence with a limited budget
- "Technological entrepreneurship"- Round table speech - 23 juin 2012
- The Creative Brief: the cornerstone of your relationships with communication agencies
- Creating the Perfect Design Brief - P. PHILLIPS
- Naming your product
- Crossing the chasm - G. MOORE
- Become International !
- Making your business grow
- Building your brand makes you exist!
- Reciprocate giving – for start-ups
- The Webinar, an effective way to promote your offers
- E-mailing : an efficient marketing tool - Part 2/2
- Sell to SMEs, a challenge !
- Innovation at the heart of projects - Convert the risk in asset
- "Green IT" needs marketing to develop
- E-mailing : an efficient marketing tool - Part 1/2
- Google – the user at the heart of the innovation process
- Email Marketing : an hour a day - J. MULLEN & D. DANIELS
- Video: an affordable and efficient marketing tool
- Create favorable conditions for a successful kick-off
Growth & International